Saturday, September 20, 2008

Zing Thing The GoldSpot

In 1977 when Janatha Govt running the Office,the then Central Minster George Fernedez shunted out all the multinationals which include companies like IBM and Coke.

Pre 1977 Very faintly I remember drinking Coca-Cola once, the taste remained on the memory buds for long time.
After the sunset of Multinational soft drinks, India market shelves are filled with Indian Made drinks and Desi Colas.
Coke is replaced with Cola drinks Like Double Seven ,Campa Cola and Parle’s Thumps Up , Orange drink Gold Spot and Limca.
Local brands like Kismet and Soma also shared some Crate space.

Ad Captions like Zing Thing for Goldspot,Thumps up Taste the Thunder filled the media space.
Gold Spot became a Genric Name, like ex Vizag M.P is called Goldspot Murthy,or Ameerpet Goldspot (now the site is demolished and Bigbazaar sprouted there) stop.

No Party or Function or Cinema doesn’t miss its share of Thumps up or Limca.If its summer the quantity of soft drinks used to increase.

One summer , I am just wandering the hot streets to collect the Jungle book characters which came with Gold spot bottle Crowns.

In 90’s with Liberalization, again Pepsi came as Lehar Pepsi, and Ramesh Chauhan sold his Thumps up,Limca and Goldspot to Coke for a princely sum. Though Coke tried to kill the Thumps up,but loosing the market share against Pepsi made it hang on to Thumps up .Thump up is resurrected against Pepsi as Manly drink!.

My trips to India, never left without gulp of Limca or Thumpsup. Though I get Thumps up in London East Ham.

But I miss Goldspot,Last time I had it is in 1999 in Annavaram.

and never again I had similar emotional bond with the anyother multinational soft drink brands.


Now ,Coke is making is showering profits from Water (Kinley) than sugary carbonated drinks, in a true imperialistic East India company approach, by selling our own goods to us.
Recently Ramesh Chauhan,refused offer of Coke,for Bisleri Soda.

Enjoy the Goldspot Ad in the following link

http://ca.youtube.com/watch?v=ReWZ-7E0oEM